What Hainer doesn’t say there is what industry watchdogs know: Nike has long dominated running footwear, and the Swoosh has also seen big success with its running-related tech offerings. “This investment will add considerable value on our journey to deliver new world-class sports experiences.” “Digital technologies are providing new capabilities and insights to help athletes of all levels take control of their sporting destiny,” said Adidas Group CEO Herbert Hainer in a statement. Adidas bought out Axel Springer’s shares and will be sole owner of the app-maker. ![]() In a press release announcing the deal, Adidas boasts that Runtastic, “is already one of the most diverse global players in the health and fitness app market, operating a multi-app strategy with over 20 apps covering a wide variety of endurance, health and fitness activities… With high user satisfaction, an impressive pipeline of innovative concepts and relentless speed to market, momentum is expected to remain robust in the coming years.” The company was private and majority-owned by German media company Axel Springer (owner of Germany’s largest tabloid, Bild).
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